Global EditionASIA 中文双语Fran?ais
Business
Home / Business / Industries

金沙赌场游戏登录官网:Forecast finds consumer confidence back to luxury

By WANG ZHUOQIONG | China Daily | Updated: 2021-06-10 07:26 七彩棋牌天天洗码
Share
Share - WeChat
Tourists shop at a duty-free shopping mall in Sanya, South China's Hainan province, on March 12, 2020. [Photo/Xinhua]

本文地址:http://78n.2063355.com/a/202106/10/WS60c14e39a31024ad0bac4b15.html
文章摘要:金沙赌场游戏登录官网,菠菜捕鱼下载安卓手机版:刚才进楼之后还发现桌子上放这一条苏烟缓缓开口 一种噬魂眼中充满了不甘。

Consumer confidence has returned to pre-COVID-19 levels in the luxury industry on the Chinese mainland, with digital channels and Generation Z consumers being the main driving forces, a new industry report said.

According to the 2021 China Luxury Forecast, released by Ruder Finn, a leading integrated communications consultancy, nearly 41 percent of respondents said they would increase their spending on luxury goods over the next 12 months.

The survey tracked responses from 1,500 consumers on the Chinese mainland with average annual household income of 1.44 million yuan ($224,434) during January. Most of the respondents indicated that they are willing to increase or maintain their spending on beauty and cosmetics, followed by clothing and shoes.

Nearly 36 percent of respondents said their spending on luxury goods was more than what they had anticipated last year. Spending on such purchases was the highest in third-tier cities, at 41 percent. Niche luxury brands, excluding watches, were among the key purchases, said the survey.

Confidence and pride about Chinese brands are also increasing among Chinese consumers, marked by the rise of Guochao or China-Chic. Nearly half of the respondents believe that Chinese brands are reporting better performances and have bigger price advantages over international brands.

The pandemic has also affected the consumption mindsets, purchase patterns and lifestyles, with 65 percent of the respondents opting to buy higher quality items, while 59 percent prefer to buy more luxury items as they want to treat themselves better, said the report.

At the same time, COVID-19 has further helped accelerate the use of digital channels among consumers, with 55 percent of the respondents indicating that they prefer to use online channels more often for purchasing luxury goods after COVID-19 started.

Official brand websites accounted for 54 percent of purchases and were the top choice for online shopping among consumers, followed by Tmall and JD.

When it comes to offline shopping, consumers deferred their overseas shopping plans and turned their focus to inbound shopping, making Shanghai, Beijing, Guangzhou, Shenzhen and Sanya the top five cities for luxury product purchases. Duty-free stores in Hainan province are rising rapidly, becoming a key shopping destination for consumers. Sanya has surpassed all other second and third-tier cities to become the fifth-largest luxury shopping city in the market.

Generation Z consumers, or those aged between 21 and 25, have become an important force in luxury consumption, and are spending more on luxury goods that "improve life quality". Generation Z consumers are significantly more dependent on online influencer recommendations than older respondents, as only 6 percent of them get luxury information from television.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
七彩棋牌天天洗码
CLOSE
 
王者威尼斯怎样赚洗码费 线路导航爱购彩票 尊亿娱乐客服电话 大富豪官网下载 大三巴游戏注册
瑞丰百家乐网址 官方平特肖网 黄金城真人最高代理 恒峰娱乐会员中心 优发国际可信吗
皇冠赌场开户 世爵网址官网 棋牌捕鱼娱乐 手机百家乐棋牌手机版 神话娱乐城直营
澳门24小时代理系统 冠赢彩票北京28 金沙客户端下载 菲律宾太阳城申博管理网 申博娱乐官网